Press Release

Carol Smillie is truly a model Mum at 46 as she launches the fabulous 2008 Spring/Summer collection for The Edinburgh Woollen Mill.

Dreamy dresses, stylish separates, chic casuals and stunning swimwear will put a smile on everyone’s face as they shop for their essential summer wardrobe this season.

The designers at EWM have created a fresh, dynamic look which will have a ‘must have’ to suit any forty something woman with an eye for fashion.

Since Philip Day bought The Edinburgh Woollen Mill six years ago, his mission has been to retain their loyal core customer but to introduce new ranges at affordable prices to attract a younger customer to their stores. Carol Smillie reflects that new customer profile perfectly with her stylish good looks and is delighted to be modelling for Edinburgh Woollen Mill.  

Carol says ‘There has never been a better time to look again at the Edinburgh Woollen Mill as it’s range offers sophisticated clothing reflecting the latest fashion trends at value for money prices which may come as a pleasant surprise to women who have never shopped there before’. In addition, there are luxurious cashmeres for which EWM are famous and delightful accessories to complement the range.

Marketing Manager, David Read says ‘It is great that we are able to deliver the quality and range of product to attract both new and existing customers to our stores time and time again.’   So don’t miss truly affordable style at the Edinburgh Woollen Mill this season – offers this good don’t stay on the shelf for long.

 

The Edinburgh Woollen Mill Spring/Summer 2008 Brochure

 

Want more information? Download the latest 2008 Spring/Summer Brochure:

16 vibrant, full colour pages with Carol modelling some of our latest fashions.  Described and detailed with a store guide. Adobe PDF file ~3.5Mb - Download Here